Teacher of the Week Branding Refresh 

Disciplines:

Branding. Graphic Design. 

Teacher of the Week Program Overview

Teacher of the Week is a community recognition program created by DM Injury Law to celebrate outstanding teachers across the Kansas City metro area. Each week during the school year, students, parents, and community members nominate educators who have made a meaningful impact in the classroom and in their students’ lives.

Selected teachers receive a prize package and are publicly recognized through digital media, social platforms, and community features. The program highlights the importance of education while giving local teachers the appreciation they deserve.

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Marketing & Promotion Channels

Website

• Landing page with nomination form
  
  
• Weekly winner announcements
  
  
• Teacher feature stories and photos
  

Email Marketing

• Community announcements
  
  
• Weekly winner highlights
  
  
• Nomination reminders

Digital Billboards

• Weekly winner recognition
  
  
• Brand awareness for the program

Social Media

• Winner announcement posts
  
  
• Nomination call-to-action graphics
  
  
• Video/photo highlights of teacher presentations

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Design Before Refresh

Design Methodology
Using the old design as a springboard, I brought in elements of the illustrations and textured background to keep these similar but elevated.

The stickers are a fun way to introduce more branding while maintaining the theme. The background is now a bitmap of graph paper, tying the elements together from a school notebook point of view as the main reference and visual theme.

Sticker Elements

Sticker Elements